



Lip Mask Soft Touch
Why Lip Mask Soft Touch from ALL I AM Beauty?
Lip Mask Soft Touch is a nourishing lip mask that provides deep hydration, softness, and shine—anytime of the day. Its silky-smooth texture feels comfortable upon application and helps improve the lips’ moisture balance over time. The result is smooth, soft lips with a naturally plump look.
Lip Mask Soft Touch works just as well as a nighttime treatment as it does worn during the day—a versatile lip mask for those who want intensive care combined with a glossy finish in one product.
Reasons to love Lip Mask Soft Touch
Award-winning lip mask recognized as Best Glossy Lip Mask
Provides intense hydration and softness
Glossy finish for a fuller-looking effect
Can be used day and night
Nourishing formula with jojoba oil
About Lip Mask Soft Touch
Lip Mask Soft Touch has a rich yet comfortable formula that envelops the lips with moisture and shine. It is enriched with jojoba oil, which helps soften, hydrate, and protect dry lips.
The glossy finish delivers a luxurious look without feeling heavy, while the formula works over time to care for the lips. It strikes the perfect balance between treatment and finish—leaving lips both feeling and looking great.
What makes Lip Mask Soft Touch unique?
Unlike traditional lip balms, Lip Mask Soft Touch provides both intensive care and visible shine. It functions as a treatment mask while also replacing gloss during the day. An award-winning favorite that delivers both comfort and results.






We are more than just a beauty brand – we are the modern woman’s source of inspiration and best friend, here to guide you through the beauty jungle. ALL I AM Beauty is created for both the experienced beauty consumer who has tried everything and wants to streamline their makeup bag, and for those just beginning to explore their routine. Our range is carefully selected with high-quality products. Only the best and what you need. We believe in beauty that is smart, simple, and natural. That’s why, for example, we only have one mascara that works just as well for everyday use as for parties. All our products suit all ages and skin types.
Additionally, all our products are produced and manufactured in Sweden or within the EU, which we are very proud of.
Frequently Asked Questions
Lip Mask Soft Touch

Our Story
We are more than just a beauty brand – we are the modern woman’s source of inspiration and best friend, here to guide you through the beauty jungle.
ALL I AM Beauty is created for both the experienced beauty consumer who has tried everything and wants to streamline their makeup bag, and for those just beginning to explore their routine. Our range is carefully selected with high-quality products. Only the best and what you need. We believe in beauty that is smart, simple, and natural. That’s why, for example, we only have one mascara that works just as well for everyday use as for parties. All our products suit all ages and skin types.
Additionally, all our products are produced and manufactured in Sweden or within the EU, which we are very proud of.







